Shirley Pehlps-Roper on Fox News
Media-savvy teens less likely to smoke PITTSBURGH, Oct. 9 (UPI) — Teens who are savvier about the motives and methods of advertisers may be less inclined to smoke cigarettes, finds a U.S. study.
NEW YORK — To hype the fall TV season, CBS plastered pictures of its shows’ stars on postage stamps and across the insides of elevator doors. It laser-coated its eye logo on more than 35 million eggs, and carved the name of a new program, Jericho, into
ONLINE GAMING IS OFTEN PERCEIVED as a predominantly male pastime, but the vast majority of active online gamers in the United States are women, according to a study released Thursday by Nielsen Entertainment.
For some, it would be unthinkable – certain social suicide. But Gabe Henderson is finding freedom in a recent decision: He canceled his MySpace account.
Undaunted by the fact that most 18- to 34-year-old male consumers TiVo through commercials and click off intrusive online ads, corporations are plowing ahead with novel interactive strategies to bring their advertising messages to gamers.